Brand
Author one sharp point of view — positioning, language, narrative, proof — and keep every output true to it.
Sharpen positioning, name categories and enemies, write narrative, and set proof.
- “Sharpen my positioning into one clear point of view”
- “Name the category and the enemy I'm pushing against”
- “Write the narrative that ties my messaging together”
- “Keep this piece of copy true to my brand”
Marketing
Ship the launch — plan the campaign and draft the posts, landing copy, and calendar that tie it together, then retro the result.
Plan campaigns, generate launch assets, and retro performance.
- “Plan a launch campaign for this product”
- “Draft the posts, landing copy, and email for it”
- “Build the launch calendar across my channels”
- “Retro the campaign — what worked and what didn't?”
SEO
Win search — audit the site, cluster keywords, map the ranking gap, and draft the fix.
Audit sites, cluster keywords, brief content, and track movement.
- “Audit my site and tell me what's holding rankings back”
- “Cluster these keywords by intent”
- “Where's my ranking gap versus the pages that beat me?”
- “Brief the content that would close it”
Social
Publish in your voice across every account — per-platform drafts, threads, a scheduled fan-out, and what actually landed.
Draft posts, build threads, preview voice, scan engagement, and schedule fan-out.
- “Turn this idea into posts for each of my platforms”
- “Write a thread from this article”
- “Schedule a week of posts across my accounts”
- “Which posts actually drove engagement?”
Analytics
Explain the number — unify metrics, catch what moved, trace the cause, and name the next move.
Explain metrics, find root causes, attribute outcomes, and watch anomalies.
- “Why did this metric move last week?”
- “Unify my metrics into one clear picture”
- “Attribute this outcome to what actually caused it”
- “Watch for anomalies and tell me when something changes”
Growth
Review the funnel — find the leak, score cohort quality, design the experiment, and prove whether the loop held.
Audit funnels, diagnose activation leaks, plan retention, and run experiments.
- “Audit my funnel and find where I'm leaking users”
- “Which cohorts actually stick, and which don't?”
- “Design an experiment to fix activation”
- “Did the experiment hold? Prove it”